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ISSN Print: 2472-9450 ISSN Online: 2472-9469

International Journal of Psychology and Cognitive Science

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Relationship Between Digital Emotional Intelligence and Performance of Real Estate Digital Marketing in Nigeria

International Journal of Psychology and Cognitive Science
Vol.5 , No. 2, Publication Date: May 15, 2019, Page: 70-78

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Authors

[1]	Akinwamide David Oluwatofunmi, Department of Estate Management and Valuation, Auchi Polytechnic, Auchi, Nigeria.
[2]	Bello Victoria Amietsenwu, Department of Estate Management, Federal University of Technology, Akure, Nigeria.

Abstract

Achieving service quality in digital marketing requires the understanding of psychology and technology to guide brand interactions that bridge physical and digital channels. Therefore, the understanding of digital emotional intelligence on how human emotion and behaviors change across physical and digital channels contributes to the performance of digital marketing. This research examined the relationship between digital emotional intelligence and performance of real estate digital marketing among estate agents in Nigeria. Structured questionnaire were randomly administered on 195 estate agents in Lagos Metropolis out of which 181 (93%) constituted valid response used for data analysis. Both descriptive and inferential statistics were adopted. The result of Pearson product-moment correlation revealed that there is a statistically significant, large, positive correlation between digital emotional intelligence and performance of real estate digital marketing among estate agents. Findings also indicated that social media marketing, website marketing and search engine marketing were the most effective digital marketing channels in real estate marketing. The study concluded that the adoption of Digital Emotional Intelligence by real estate agents would improve the performance of real estate digital marketing in Nigeria.

Keywords

Digital Emotional Intelligence, Real Estate, Digital Marketing, Performance, Estate Agents, Lagos Metropolis

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