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International Journal of Psychology and Cognitive Science

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Understanding Knowledge Sharing Practices Among Retail Entrepreneurs

International Journal of Psychology and Cognitive Science
Vol.5 , No. 1, Publication Date: Apr. 9, 2019, Page: 30-41

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Authors

[1]	Funmilola Olubunmi Omotayo, Africa Regional Centre for Information Science, University of Ibadan, Ibadan, Nigeria.

Abstract

Knowledge has become a key resource for development and growth of any society because of its importance in individual and organisational lives. However, a fundamental problem that has been identified is that people often lack the desire to share knowledge, especially in a competitive entrepreneurial environment. The study investigated KS practices of female traders in a Nigerian market. Descriptive survey research design was adopted. Convenience sampling technique was used to select 380 traders and a structured questionnaire was developed to collect data. Findings reveal that the traders shared knowledge but majorly tacit knowledge through various means such as face-to-face interactions, apprenticeship, training, among others. Attitude, subjective norms, perceived behavioural control, social interaction, trust, social identification, shared language and goal, enjoyment in helping other, and reciprocal benefit have positive and significant relationship with intention of the traders to share knowledge. Intention also has positive and significant relationship with knowledge sharing behaviour (KSB), and accounted for 62.3% of the variability of KSB (R²=0.623). The study contributes to the existing literature on KS behaviour by providing empirical evidence from a Nigerian competitive entrepreneurial environment. The study provides information to policy makers on factors that should be given considerations when KS is to be promoted in the workplace. This paper is one of the first pieces of empirical research that has attempted to explore knowledge sharing practices in a Nigerian business environment.

Keywords

Competitive Environment, Knowledge Sharing, Motivational Factor, Social Capital, Social Exchange, Female Entrepreneurs in Nigeria

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