ISSN Print: 2381-117X  ISSN Online: 2381-1188
International Journal of Business and Industrial Marketing  
Introduction
 
 

International Journal of Business and Industrial Marketing explores all aspects of marketing and offers in-depth research articles that enrich the practice of business & industrial marketing, while simultaneously making significant contributions to the body of knowledge. Combined with case analyses, conceptual arguments, industry reviews and executive summaries of each article, make this an invaluable resource. The objective of this special issue is to provide an up to date collection of influential theories and research concerning how business practitioners manage purchasing, both their own purchasing and that of their suppliers. It is designed to provide a global forum for scholars and researchers in this field to exchange ideas on Business and Industrial Marketing.

Aims and Scope
 
 

The journal welcomes the submission of manuscripts that meet the general criteria of significance and academic excellence.
Topics to be covered by this journal include, but are not limited to:

 
Competition Product Marketing
Pricing Distribution
Service Retail
Brand Management Brand Licensing
Account-Based Marketing Ethics
Effectiveness Research
Segmentation Strategy
Activation Management
Dominance Marketing Operations
Social Marketing Distribution Channels
Media NPD
Organizing for International Growth Reindustrialization
Relationship Marketing Salesforce
Industrial Marketing Business-To-Business (B2B) Marketing
The Buying Culture
 
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