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Vol.2 , No. 3, Publication Date: Jun. 28, 2015, Page: 25-32
| [1] | Bukurie Imeri Jusufi, Faculty of Management, Business and Economics, University for Businnes and Technology, Prishtina, Republic of Kosovo. | 
| [2] | Azir Jusufi, Department of Mathematics, State University of Tetovo, Tetovo, Republic of Macedonia. | 
The investment strategy to be used by an investor will depend on the form of the price efficiency of the capital market. The reaching of an appropriate business decision about the investment of available financial means is not always easy. Therefore, it is necessary to perform a good analysis of the profitability and the logicality of the investment of available finances. The analysis based on the financial reports data which are publicly available enables the determining of certain indicators which can be used to value the companies, on the basis of which a rational decision can be reached in the case there is desire to invest in those companies. Except in real investments, nowadays investors more and more prefer to invest in securities, shares or bonds. Investments in the form of shares are more attractive for those investors who take higher risk, but at the same time expect a higher revenue.
Keywords
Securities, Capital Market, Stock Exchange, Intrinsic Value, Relative Indicators
Reference
| [01] | Bodie Z,. Kane A., Markus A. (2008.) Investments. Seventh ed., Mc Graw Hill. | 
| [02] | Gerald I. White, Ashwinpaul C. Sondhi and Dov Fried. (1998). The analysis and use of Financial Statement John Wiley& Sons. Inc. | 
| [03] | Hoyle, Schaefer, Doupnik. (2009). Advanced Accounting. McGraw-Hill, Boston, | 
| [04] | Steven Bragg (2007) Financial Analysis A Controller’s Guide. John Wiley & Sons, New Jersey. | 
| [05] | Stephen H Penmen. (1991) Return to Fundamentals. | 
| [06] | Ray Ball S. P. Kothari. (1994). Financial Statement Analyses Mc Craw Hill, Inc, New Jork. | 
| [07] | Pamela Peterson, Frank Fabozzi. (2006). Analysis of Financial Statements. John Wiley & Sons, Inc. | 
| [08] | Revsine et al. (2009). Financial Reporting & Analysis. McGraw-Hill, Irwin. | 
| [09] | Altman, E.I. and B. Lorris. (1976) “A Financial Early Warning System for Over-The-Counter Broker- Dealers.” Journal of Finance -September 1976. | 
| [10] | D. Kripa, E. Luci. (2005), Investime, Tirane | 
 
             
  
  
  
  
    
 
                   
 
                   
                          
                          
                         