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Vol.6 , No. 1, Publication Date: Apr. 16, 2019, Page: 1-8
| [1] | Mulugeta Girma, Dire Dawa University, Dire Dawa, Ethiopia; University School of Applied Management Punjabi University, Patiala, India. |
| [2] | Manjit Singh, University School of Applied Management Punjabi University, Patiala, India. |
The paper appraises factor that affects tourist plan to visit a given destination and the overall image of Ethiopia and then proceeds to examine their significance as perceived by tourists. 345 usable responses were collected from 364 distributed questionnaires on leading tourist site of Ethiopia. The empirical analysis was analyzed using regression statically technique with respect to its visitors' perceptions of relationships and effects on quality of experience, infrastructure, environment, entertainment and outdoor activity and overall environment and services infrastructure with plan to visit a given destination under the dimension of cognitive, affective and unique image. The results reveal that the environmental factor, touristic attraction, and element of Cognitive, affective, unique image have an impact on the tourist's intention. Hence, the nation promotion and investment shall make on those elements that potentially affect the plan to visit the given destination.
Keywords
Affective Image, Branding, Cognitive Image, Destination Branding, Marketing, Unique Image
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