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Vol.4 , No. 1, Publication Date: Feb. 8, 2017, Page: 1-12
| [1] | Ajay Singh, College of Business Administration, University of Hail, Hail City, Saudi Arabia. |
| [2] | Hagahmoodi S. O., College of Computer Science and Software Engineering, University of Hail, Hail City, Saudi Arabia. |
The aim of the paper, especially focuses on measuring the performance of Almarai company’s products through customer satisfaction. The key results are focused on the determination of distinctive preferences and expectations. Measuring customer satisfaction emphasizes immediate and meaningful outcomes about customer preferences and expectations and by the way the company’s performance may be evaluated in relation defined satisfaction criteria that shows the pros and cons of performances of a company. Satisfied customers usually return and purchase more, they also impart the message with their surroundings about their experiences pertaining to particular products and services of a company they trust more. It shows that the Almarai Company’s products are satisfying the customer’s expectations and requirement over its competitors. It shows that the priorities and services of Almarai Company’s products are likewise the other companies and performing over other companies. The overall study describes that overall the performance of the Almarai Company is satisfactory and a large portion of the population is satisfied with the wide range of company products.
Keywords
Almarai, Customer Satisfaction, Performance Measurement, Milk, Dairy Products
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