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Vol.5 , No. 1, Publication Date: Jan. 11, 2018, Page: 1-6
 Model&description=Quantifying the parameters of health using innovative technology of Fitness Tracker Bands to monitor the activities that positively promote health is a lucrative idea. Irrespective of its potential to generate big data for health monitoring, wearable Fitness Tracker Bands’ market is at a nascent stage in India right now. The UTAUT model has demonstrated usefulness in analysing the influencing factors for use of technology. However, in the context of Fitness Tracker Bands very little efforts had been done to determine the factors affecting the intention to use it. This study attempts to investigate intention to use Fitness Tracker Bands in adult population using key dimensions of UTAUT model on an empirical level, namely Performance expectancy (PE), Effort expectancy (EE), Attitude towards using technology (ATT), Social influence (SI), Value of money (V) for 185 responses validated. The study revealed that performance expectancy was found to have considerable influence on the intention to use Fitness Tracker Band. Further investigation of the influence of demographic variables as moderator variable on the intention of use with respect to key determinants of UTAUT model found that the social influence was the only factor which showed statistically significant difference between genders. It is expected that this research will shed new light on perceived usefulness as a basic concept underlying intention to use Fitness Tracker Bands in adults with the context of the Fitness Tracker Bands as health monitoring devices in a digital environment.&picture=http://www.aascit.org/aascit/decorators/img/journal/914.jpg)
| [1] | Dipa Vengurlekar, Institute of Health Management Research, Jaipur, India. |
| [2] | Seema Mehta, Faculty of Marketing Management, Institute of Health Management Research, Jaipur, India. |
Quantifying the parameters of health using innovative technology of Fitness Tracker Bands to monitor the activities that positively promote health is a lucrative idea. Irrespective of its potential to generate big data for health monitoring, wearable Fitness Tracker Bands’ market is at a nascent stage in India right now. The UTAUT model has demonstrated usefulness in analysing the influencing factors for use of technology. However, in the context of Fitness Tracker Bands very little efforts had been done to determine the factors affecting the intention to use it. This study attempts to investigate intention to use Fitness Tracker Bands in adult population using key dimensions of UTAUT model on an empirical level, namely Performance expectancy (PE), Effort expectancy (EE), Attitude towards using technology (ATT), Social influence (SI), Value of money (V) for 185 responses validated. The study revealed that performance expectancy was found to have considerable influence on the intention to use Fitness Tracker Band. Further investigation of the influence of demographic variables as moderator variable on the intention of use with respect to key determinants of UTAUT model found that the social influence was the only factor which showed statistically significant difference between genders. It is expected that this research will shed new light on perceived usefulness as a basic concept underlying intention to use Fitness Tracker Bands in adults with the context of the Fitness Tracker Bands as health monitoring devices in a digital environment.
Keywords
Fitness Bands, UTAUT Model, Health, Wearable Devices
Reference
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