Vol.2 , No. 5, Publication Date: Sep. 2, 2015, Page: 251-257
[1] | Sarkawt Rostam, Department of Production Engineering and Metallurgy, Technical College of Engineering, Sulaimani Polytechnic University, Sulaimani- Kurdistan Region, Iraq. |
Sustainability in productivity and improvement of manufacturing performance is the essential factor for surviving and growing of small-medium enterprises (SMEs). Due to globalization and rapid technological development, manufacturing companies are in need of revising their manufacturing and production strategy from time to time to improve their performance. So, the need for a decision framework to choose suitable manufacturing strategy direction used in production planning and control in SMEs is crucial. Furthermore, companies are in need of being aware of the key performances that influence their success and growth in the competitive markets by considering the abilities of their production systems. This paper proposes a decision making framework using PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation) for SMEs key drivers to improve manufacturing performance and enhance the manufacturing strategy direction for growth, survival, and competition in the market environment. The proposed methodology shows valuable aide to analyze the results.
Keywords
Decision Making, Manufacturing Strategy, Performance, SMEs, Visual PROMETHEE
Reference
[01] | Mosey, S., Clare, J. N., and Woodcock, D. J. (2002). Innovation decision making in British manufacturing SMEs. Integrated Manufacturing Systems,13: 176-184. |
[02] | O’Dwyer, M., Gilmore, A., and Carson, D. (2009). Innovative marketing in SMEs. European Journal of Marketing, 43: 46-61. |
[03] | Bagnoli, C., and Vedovato, M. (2014). The impact of knowledge management and strategy configuration coherence on SME. Journal of Management Governance, 18: 615-647. |
[04] | Menchaca, A. G. V., Lebrun, C. V., Benitez, E. O., Perez Garcia-UPAEP, J. C., Garza, O. A., Martinez, O. M. P., and Alvarado, S. R. C. (2013). Practical application of enterprise architecture, study case of SME metal mechanic in Mexico. European Scientific Journal, 233-241. |
[05] | Raymond, L., and Croteau, A. M. (2009). Manufacturing strategy and business strategy in medium-sized enterprises: performance effects of strategic alignment. IEEE Transactions on Engineering Management, 56: 192-202. |
[06] | Canavesio, M.M., and Martinez, E. (2007). Enterprise modelling of a project-oriented fractal company for SMEs networking. Computers in Industry, 58: 794-813. |
[07] | March-Chorda, I., Gunasekaran, A. and Lloria-Aramburo, B. (2002). Product development process in Spanish SMEs: an empirical research. Technovation, 22: 301-312. |
[08] | Jitpaiboon, T., and Sharma, S. (2012). Comparative study of supply chain relationships, mass customization, and organizational performance between SME(s) and LE(s).Journal of Business Administration Research, 1: 139-156. |
[09] | Kazan, H., Ozer, G. and Cetin, A. T. (2006). The effect of manufacturing strategies on financial performance. Journal of Measuring Business Excellence, 10: 14-26. |
[10] | Gerwin, D. (1993). Manufacturing flexibility: a strategic perspective. Management Science, 39: 395-410. |
[11] | Leong, G. K., Snyder, D. L., and Ward, P.. (1990).Research in the process and content of manufacturing strategy. Omega: The International Journal of Management Science, 18: 109-122. |
[12] | Lin, H.W., Nagalingam, S. V., Kuik, S. S., and Murata, T. (2012). Design of a global decision support system for a manufacturing SME: towards participating in collaborative manufacturing. Journal of Production Economics, 136: 1-12. |
[13] | Singh, H., and Mahmood, R. (2014). Manufacturing strategy and export performance of small and medium enterprises in Malaysia: moderating role of external environment. International Journal of Business and Commerce, 3: 37-52. |
[14] | Brans, J. P., and Vincke, Ph. (1985).A preference ranking organization method: the PROMETHEE method for multi criteria decision making. Management Science, 31: 647-656. |
[15] | Behzadian, M., Kazemzadah, R. B., Albadvi, A., and Aghdashi, M. (2010).PROMETHEE: a comprehensive literature review on methodologies and applications. European Journal of Operational Research, 200:198-215. |
[16] | Visual PROMETHEE- Academic edition, version 1.4.0.0., available at: http://www.promethee-gaia.net, Visited date Feb 14, 2015. |
[17] | Saaty, L.A. The analytic hierarchy process, McGraw-Hill, 1980. |
[18] | Visual PROMETHHE manual, Available at: http://www.promethee-gaia.net. |