About Communications       Author's Guide       Reviewers       Editorial Members       Archive
Archive
Volume 8
2021
Volume 7
2020
Volume 6
2019
Volume 5
2018
Volume 4
2017
Volume 3
2016
Volume 2
2015
Volume 1
2014
AASCIT Communications | Volume 6, Issue 3 | Jun. 29, 2019 online | Page:28-34
Research on Writing Popular Science Articles in WeChat Era
Abstract
In nowadays, the Internet has long been closely related to people's living, especially the emergence of various social software, which has had an important impact on the audience's knowledge acquisition. At the same time, with the continuous development of modern medical science, a large number of popular science journals have sprung up to publicize and promote common scientific knowledge and medical technology such as medical treatment, health, medicine and health. In particular, the emergence of WeChat public platform has become an important form and means of health communication. Therefore, it is of great significance to study how to carry out health communication in the Internet era. In this study, a semi-quantitative study was conducted to study the writing rules of medical popular science articles in the era of WeChat. The article about AIDS was selected as experimental materials. The results showed that WeChat writing style and page layout style can affect the audience's reading. This study is of great value to make full use of WeChat public platform for health communication in the Internet era.
Authors
[1]
Xi Gao, University-Town Hospital, Chongqing Medical University, Chongqing, China.
[2]
Cuilan Xiong, Department of Humanity, Chongqing Jiaotong University, Chongqing, China.
[3]
Yang Song, Department of Device, Chongqing Medical University, Chongqing, China.
[4]
Yanqiu Tong, Department of Humanity, Chongqing Jiaotong University, Chongqing, China.
Keywords
WeChat Platform, Popular Science, Writing
Reference
[1]
Shaikh, A. D., & Chaparro, B. S. A survey of online reading habits of Internet users. Proceedings of the Human Factors and Ergonomics Society 48th Annual Meeting. (2004): 62-63.
[2]
Dyson, M. C. How physical text layout affects reading from screen. Behaviour and Information Technology. (2004): 23, 377-393.
[3]
Readability of text scrolled on visual dis- play terminals as a function of window size. Human Factors, 2018: 25, 683-692.
[4]
Dyson, M. C., & Kipping, G. J. The effects of line length and method of movement on patterns of reading from screen. Visible Language, 2016: 32, 150-181.
[5]
Dyson, M. C., & Haselgrove, M. The influence of reading speed and line length on the effectiveness of reading from screen. International Journal of Human-Computer Studies, 2018: 54, 585-612.
[6]
Grabinger, R. S.,& Osman-Jouchoux, R. Designing screens for learning. In H [M]. van Oostendorp & S. de Mul (Eds.), Cognitive aspects of electronic text processing. Norwood, NJ: Ablex Publishing Corporation. 2010: 165.
[7]
Bernard, M. L., Fernandez, M., Hull, S., & Chaparro, B. S. The effects of line length on children and adults perceived and actual online reading performance. Proceedings of the Human Factors and Ergonomics Society 47th Annual Meeting, 2013: 1375-1379.
[8]
Dror, D., & Naama, F. Separate mechanisms for number reading and word reading: evidence from selective impairments. Cortex, 2018: S0010945218301643.
[9]
Noor Halilah, Buari, Ai-Hong Chen, Comparison of reading speed with 3 different log-scaled reading charts. Journal of Optometry, 2014: 210-216.
[10]
Young-Suk GraceKim, YaacovPetscher, ChristianVorstius, Unpacking eye movements during oral and silent reading and their relations to reading proficiency in beginning readers. Contemporary Educational Psychology, 2019: 102-120.
[11]
Pei-Hsuan Lin, Yen-Ning Su, Yueh-Min Huang, Evaluating reading fluency behavior via reading rates of elementary school students reading e-books [J]. Computers in Human Behavior, 2018: 98-99.
Arcticle History
Submitted: Apr. 26, 2019
Accepted: Jun. 5, 2019
Published: Jun. 29, 2019
The American Association for Science and Technology (AASCIT) is a not-for-profit association
of scientists from all over the world dedicated to advancing the knowledge of science and technology and its related disciplines, fostering the interchange of ideas and information among investigators.
┬ęCopyright 2013 -- 2019 American Association for Science and Technology. All Rights Reserved.