In nowadays, the Internet has long been closely related to people's living, especially the emergence of various social software, which has had an important impact on the audience's knowledge acquisition. At the same time, with the continuous development of modern medical science, a large number of popular science journals have sprung up to publicize and promote common scientific knowledge and medical technology such as medical treatment, health, medicine and health. In particular, the emergence of WeChat public platform has become an important form and means of health communication. Therefore, it is of great significance to study how to carry out health communication in the Internet era. In this study, a semi-quantitative study was conducted to study the writing rules of medical popular science articles in the era of WeChat. The article about AIDS was selected as experimental materials. The results showed that WeChat writing style and page layout style can affect the audience's reading. This study is of great value to make full use of WeChat public platform for health communication in the Internet era.
[1]
Xi Gao, University-Town Hospital, Chongqing Medical University, Chongqing, China.
[2]
Cuilan Xiong, Department of Humanity, Chongqing Jiaotong University, Chongqing, China.
[3]
Yang Song, Department of Device, Chongqing Medical University, Chongqing, China.
[4]
Yanqiu Tong, Department of Humanity, Chongqing Jiaotong University, Chongqing, China.
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